What Does Search Engine Optimization Mean?

What Does Search Engine Optimization Mean?
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Search Engine Optimization

You have probably seen everybody talking about “Improve your SEO” On your site. But what does that mean?

SEO means Search Engine Optimization or just how it is easy for Google to find your website. You have things like Bing, Yahoo, and Yandel but 90 percent of the searches are done by Google, so that’s usually what we are talking about when we say search engines and search engines just go out and scour the web to find pages and index them in their catalog. That’s pretty much Google and their indexing system as well as the web in the cloud.

Let’s discuss the reason why SEO is so Important

These top 3 organic results that they get over 70 percent of all the clicks.

  • The first position- The first position usually gets the bulk of the clicks between 35 percent and 40 percent
  • The second position- The second one will get between 15 percent and 20 percent
  • The third position- The third position gets around 10 percent.

But how does Google even determine what should go on the first page? The biggest factor is relevancy. Now Google uses over 200 factors to determine what’s relevant in their algorithms and there’s no way that we are going to be able to cover all of those.

How will you make sure that your site is useful?  

Think about the last time you searched Most people will click back and go look for a different answer. So, make sure that your site is also useful and that you have arranged the answers for the topic in a meaningful way that’s easier for readers to find why they are looking for.

ON-PAGE SEO -On-page SEO is simply telling Google and the reader that you have everything that they are looking for. You have all the indications that they are looking for and this just means you have all the right keywords on your site. Now, on-page SEO is easier to deal with because most of the changes needed are within your content. For instance, if your site is about barbeque, then you want to make sure that your site has the right keywords on the title, in the body, and in the image description, it also means you have supporting keywords on it like BBQ recipes, grill temperature, types of meat, best BBQ grills and everything else that is related to that topic.

OFF-PAGE SEO –Off-page SEO simply means that you are making sure that other websites are linking back to you. These are called backlinks. Off-page SEO is a little bit more of your control because you are relying on other people to believe that your site is worthy of a link but if you are writing great content and networking with your identity.

Now I just want to let you know that as we go through this SEO process, just realize that Search Engine Optimization does take time, and sometimes it can be frustrating when you don’t see the results fast. But if done properly the results from your SEO efforts can last months or even years depending on the topic you are in. So, now that you know a little bit about what SEO is and how it works.

SEO Tools

The top seven SEO tools that help you to rank higher in Google. And we will get to know how to use each of them one by one. Now, these tools are in order of how much we use them.

  • SURFER: It is a data-driven content tool that uses correlational analysis to help you to write SEO-optimized content. If that sounds confusing think of it like this. If you are trying to rank for a keyword like best WordPress hosting then the answer to be getting on page one is already found on page one. Surfers can look at these top competitors for a given keyword and extract the words, frequencies, topics, and entities. Surfer does a lot of stuff and has a ton of different features but the feature we can use the most is the Content Editor. This is a tool you can use to create a data-driven content brief to hand over to your writers.

  • AHREFS- It is the handloom excellent when it comes to competitors’ analysis plug in your computer into site explorer head over to organic keywords and you have got yourself a solid keyword research process. It has more competitor-based keyword research features as well, like content gap analysis which will look at which keywords your connection rank for that you don’t. You can also look at your competitor’s backlinks to get an idea of what kind of links you can and should build in your niche. Content explorer is another feature to get easy to rank the content ideas. 

  • HUNTER IO- After AHREFS, the next most used tool is Hunter IO. We send tens of thousands of emails per day is our link buildings. Hunter helps to make that happen. It helps us to spam the internet. Once you created a list of websites that you would like a link from via your link prospecting use hunter to track down what the email address is for that site. 

  • Google search console– We have a free familiar SEO Tool that you are probably already familiar with and that’s Google search console. It’s available to anyone that wants to sign up with them which I will recommend. It’s good at helping you to identify coverage issues like indexing problems, redirect issues, or 404 errors. It is also the place you want to go if you want to get a page indexed or deindexed and re-crawled. If you have toxic links pointing to your site you will get them disavowed in the disavow tool.

  • Accuranker – The next tool which we look at least a few times per week is our rank tracker. AccuRanker is a rank tracker which is a tool you use to monitor keyword rankings over time. So, you don’t have to check them manually. It’s got all the typical features you would see in a rank tracker. 

  • Google Analytics– We use this for tracking our traffic and our conservation.

Now, first and foremost, checking at your traffic or, for that matter, your rankings on a daily basis is really detrimental to your mental health. But if you’re going to be looking at traffic analytics is the place to do it for deep dive.

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