Making your own small company website might be a daunting task. It takes some planning to get it right and for Google to notice your site at first sight. One of the keys is small business website search engine optimization (SEO), but all too frequently, intelligent business people leave the design of their websites to a family member or a friend who happens to know something about it. This is surprising because they would never allow the same people to create their brick-and-mortar store or office.
Getting a professional who understands small business SEO to develop your website will not be inexpensive, but it may be the best option if you are beginning from scratch. This essay, on the other hand, is geared at small businesses that already have a website but are dissatisfied with how poorly it works. If you’re frustrated because your website appears on page 42 of Google search results and no one visits it, here are seven things you can do to boost your results rapidly.
1. Create an effective website with Meta Tags, Titles, And Description
The title tag is the most significant component of every internet page (in the perspective of search engines). The title is surrounded by the opening title tag: and the closing title tag: It is found in the head section of an HTML document, also known as a web page. In your title, use the core keyword of your website. Use your core keyword near the beginning and possibly again near the end of your title. However, you should constantly endeavor to keep your title legible and not obvious keywords crammed.
Your description tag is critical in SEO for your local small business. Most search engines utilize this tag in their listings, so you should spend some time getting it properly. The description tag looks like this: It can also be found in the head section of your website.
“Acme Incorporated, Makers of Blue Widgets,” for example, conveys the idea effectively, but you might do much better. Try to focus on advantages rather than features, and include your major keyword in your description. Keep your description succinct, but not too brief. Something like “Acme, Inc., Makers of the World’s Strongest, Most Powerful, and Most Affordable Widgets” is preferable.
Your description, like a headline for an ad or sales flier, may take some time to develop. Begin by making a list of all of the advantages your product or service provides, and then try to construct 20 various descriptions for your website based on those advantages. Read your descriptions to customers, staff, or others who are familiar with your company. You’ll discover which description resonates most strongly with your potential customers, which is beneficial for both the search engines and your sales.
The keywords tag, which can also be located in the head part of your website, looks like this: The keywords you select for your page are significant since they inform search engines about what should be located on the page. Google and other search engines base their search results on relevancy – how relevant your web pages are to the keywords and phrases your prospects are looking for.
Keep your keyword phrases to no more than seven and avoid using the same words twice. For example, if you have two keyword phrases, “blue widgets” and “bright blue widgets,” add only unique terms following the first “blue widgets” keyword.
Do you want to know what your current Title, Description, Meta, and Keyword tags look like? Here’s a quick tip: navigate to any page on your website and select “View Source” or “View Page Source” from the “View” menu. You’ll be able to see exactly what your tags are saying Google when they crawl your site from there.
2. Improve Your Website Copy
The text on each page of your website constitutes your website copy. Make an effort to make it engaging and instructive. A simple three-step approach is one simple way to organize your articles or informational websites. Begin with an introductory paragraph that informs your reader of what you intend to tell them. Then inform them in the next two or three paragraphs. Finally, summarize the article by telling them what you just said.
This may appear extremely simplistic, but it works. Speak to your website’s readers as if they were seven years old. Don’t be patronizing, but instead lay it out plainly in easy steps using basic language that anyone can comprehend.
When composing copy for each of your pages, keep one or two keywords in mind on every page. If you sell widgets in a variety of colors as well as thingamajigs, the widgets should be on one page and the thingamajigs on another. Keep it simple for your customers and search engines by focusing on one idea on each page, and your customers will reward you, as will Google.
3. Determine an Appropriate Keyword Density for Your Website Copy
While optimizing your website material, you should also establish an adequate keyword density for search engines. Opinions differ, but between 2% and 5% is probably about correct. This indicates that for efficient small company SEO, your core keyword phrase should occur three times out of every hundred words.
It is also vital to consider where your keyword occurs. Use your core keyword or phrase twice in the first paragraph, once in the second paragraph, once in the middle of the article, and once more near the finish. If feasible, try to start and conclude the first paragraph with your core term, but don’t force it. Always prioritize legible copy over copy with ideal keyword density.
The amount of high-quality backlinks to your website is more important to search engines. It used to be that reciprocal linking was perfectly acceptable, and it still is, but Google and the other search engines now give one-way backlinks more respect in terms of search engine results.
And it’s not just any old return link. You must have high-quality backlinks or links from sites that are similar to yours. Getting a backlink from a site about butterflies is useless if your site is about racing cars. It’s all about relevancy with Google. You should also make an effort to obtain backlinks from so-called authority sites. These are websites that search engines consider to be authorities on their chosen subject. They are usually quite large and have been there for a long time.
5. Make Effective Use of Local Directories
Use local directories if you are promoting to a local market. How do you locate them? If you live in New York, for example, go to Google and search for “directory” + “new york.” This will produce a list of all the city’s local directories. If you are marketing blue widgets, you could also try searching for “blue widgets directory” + “new york.”
Submit your website to an appropriate directory once you’ve found one. People do look in local directories, so even if your product has global appeal, you have a better chance of getting the sale if someone discovers you in a local directory rather than someone else on another continent who can deliver just as cheaply or swiftly.
6. Make a proper site map as well as a Google Site Map
A site map should be included on every website. This is simply a directory of all the pages on your site, with links to each one. Every page on your site should connect back to your site map, and your site map should be updated anytime a new page is added.
A Google Site Map is similar to a site map, however, it is in a format that Google can readily spider. It has the significant advantage of letting Google instantaneously “see” and evaluate your site. It can be a very beneficial technique in getting Google to index your site faster than usual. Go to https://getinfozboom.com/sitemap_index.xml for further information on establishing a Google Site Map.
7. Add New Original Content to Your Website at a Reasonable Rate
Your website should never be regarded as complete. It should always be a work in progress, with new and unique information added on a regular basis. The simplest method to accomplish this is to regularly add fresh articles on specific topics. One-piece per week is the bare minimum, but don’t add content too soon. Dumping 100 articles onto your site every day will eventually work against you since search engines prefer organic development — that is, growth that appears natural. Because it is unlikely that you were able to write 100 articles in one day, Google and other search engines will consider this unnatural and will penalize you in your page ranking.
Local small company SEO is simpler than you might believe. It is not difficult to have Google fall head over heels in love with your small company website. You only need to do a few easy things on a daily basis, and Google will notice and your page rank – and your search engine placement – will begin to rise.