If you are a tech-savvy guy, you must know the Google search console used to be known as the Google webmaster tool. While the name may be changed, the free product is as helpful as it ever was for marketers and webmasters. This free application from Google offers many features that will help improve your business website. Google provides various tools that can play a key role in your website’s success, including search console service and Google Keyword Planner. There are several benefits offered by these tools to small-scale entrepreneurs. But here in this article, we will provide you with a few of the significant benefits of using these tools. 

Benefits of Search Console Service of Google 

1. Enhance Your Website’s Search Appearance: With the help of this tool, you can enhance your website’s search appearance, which is a key to any successful digital marketing strategy. This tool can show how your pages look on the Google search engine results page and it is also known as SERP. While working on your site’s search appearance, evaluate how your results appear. Ensure that the Meta descriptions, site links, URL, etc. are all correct.  This tool allows you to view the result page as a potential visitor which enables you to find out rich snippets, rich cards, and standard search results. It is imperative to know for you how your pages look in all these options. 

2. Crawl Your Website: Crawling a website is an important function of SEO. A crawl is a bot that indexes the content across the internet. This is how information is provided by search engines. A crawler can tell you many important things about your website. With the help of this tool, you can monitor your crawl stats and fix any crawl errors. There are also other free tools available like Google Keyword Planner that allow you to choose your business keywords based on online stats. 

3. Make HTML Improvements: Another great advantage of this tool is that you can improve the HTML of your website, for example, if you forget to add a Meta description to your webpage, you can edit it later to optimize it for proper keywords. Make sure you take full advantage of this opportunity by evaluating your Title Tags. You should set up your pages following the proper Title-Tag-Hierarchy. 

4. Increase Organic Traffic: You can use this tool if you are interested in increasing website traffic. There is a complete section of this tool that is entirely dedicated to search traffic. This part of the tool has many valuable reports that highlight how traffic reaches your website via organic search results. You can also learn about the most popular search queries, the performance of your website, and top-ranking pages. You can take the help of these reports to better understand the strengths and weaknesses of your SEO strategy. If you are looking for even more detailed information, you can take the help of Google analytical reports. 

Want to Know about Google Keyword Planner?

Choosing the right keywords to rank your website. Are you a business owner, a content provider, or a marketer who works online? If that’s the case, you’re probably hoping to attract more visitors to your website, read your content, and purchase your products and services. Finding out what your potential clients or readers are searching for on Google and creating content on your website around these topics is the simplest method to do it. Do you want more traffic from Google? Here, google provides a free keyword research tool to search keywords. By automatically producing Google’s search suggestions, the Google keyword planner tool will assist you in discovering hundreds of fresh long-tail keywords relevant to any topic. The keyword recommendations will be generated using the Google domain and language you select. 

It’s completely free to use Google Keyword Planner. To acquire access, you do not need to pay for AdWords ads. Google Keyword Planner is an INCREDIBLY strong tool with a lot of advantages. Not to mention the fact that it generates keyword suggestions you won’t find anywhere else.

 How to Use Google Keyword Planner

 You must have a Google account in order to use the Google Keyword Planner. 

You’ve been given the task of creating an AdWords campaign. You can use the tool even if you don’t have an AdWords account and begin using Google Keyword Planner. 

This tool is primarily used to find keywords that can be used to create a Google AdWords marketing campaign. 

How to use Keyword Planner without having to create advertising.

1. Sign in to your Google Account 

2. Go to the Google Ads website

3. Create a new Google Ads account 

4. Switch to Expert Mode 

5. Confirm your business information 

6. Explore your account 

7. Go to your Google Ads Dashboard 

8. Go to Tools and Settings 

9. Discover new keywords 

10. Type in your keywords 

Features of Google Keyword Planner Tool 

• Competitors: It gives you a brief overview of your competitors. If a keyword is commonly used by your competitors, it will appear in the competition column as “high,” whereas if the keyword is uncommon and new, it will appear as “low.” It aids in determining whether or not to include that keyword. 

• Global monthly search: – It provides information on the average search volume for a specific keyword over the previous 12 months.
•  Local monthly search: – It displays the results based on the filters you’ve applied to see data that meets your needs.
•  Cost per click (CPC): It displays the estimated cost per click that you will charge if you use that keyword in your Google AdWords ad campaign.

Conclusion

Google keyword planner is one of the best tools as compared to other tools. Google keyword planner will definitely help you to create the best content and also help you to the best keywords according to your need. I think the best part of the tools is that they give you the details of everything you need, google insights are so good that is why google keyword planner is different and better than any other tools.